M.A.D. in a MOEMENT
Ruth Robertson, Jane Lewis, Katie Botten Ruth Robertson, Jane Lewis, Katie Botten

We know that work doesn't have to be a huge compromise and that we all have the possibility to reinvent our careers for more satisfaction and success and we wanted to find a way to get our message out to more women.

Ruth Robertson, Jane Lewis, Katie Botten

Where did your personal inspiration, entrepreneurial/leadership purpose come from – what shaped your views? 

We’ve worked in lots of organisations and with lots of individuals and all felt truly appalled and frustrated by the levels of unhappiness and stress so many women experience at work.  We know that work doesn’t have to be a huge compromise and that we all have the possibility to reinvent our careers for more satisfaction and success and we wanted to find a way to get our message out to more women. 

What’s the purpose of your organisation?

We want to share what we’ve learned with a big audience because we know we can make a difference.  We have a wealth of experience, knowledge and insights and we have distilled this into high quality career development programmes that are convenient, accessible and affordable so that even the busiest women can stop putting their dreams on hold and create the changes they really crave.

What have been your critical lessons learnt along your entrepreneurial journey?

We’ve all run our own businesses for several years and enjoyed the flexibility and freedom of expression that this has given us. However, it was when we decided that we wanted to work together and leverage the power of the internet to reach more clients with our message and create a bigger impact that we really embarked on a steep learning curve. 

We discovered that it’s not enough to have expertise and great products, you need to get really strategic and think far into the future and about the results you want so that you can reverse engineer your results, get creative about collaborations and partnerships and market yourselves authentically and effectively.

What are the characteristics that in your experience entrepreneurs require now and in the future?

Being alert to new trends, able to spot opportunities and willing to take imperfect action are all critical. The ability to bounce back from setbacks and persevere in the face of challenges or negativity is also key and largely comes from knowing your “Why”.  We also recognise that we may need to sacrifice short-term success for longer term benefits and that it can take time to build something really valuable.

What would be your 5 top tips for purposeful entrepreneurs?

  • Get really clear about your “Why” and what drives you as this will sustain you when the going gets tough.

  • Play to your strengths and find ways to make your weaknesses less relevant - focus on the activities that you love and that energise you and delegate the rest to people who love to do what you don’t!

  • Look for opportunities to collaborate with others who share your vision and who serve the same audience as you.

  • Take time to recognise the progress you’ve made and how far you’ve come when you’re building your business

  • Remember that some people won’t agree with what you’re doing or will try and stand in your way – that’s their stuff not yours so be ready to agree to disagree and move on anyway.

 

 WICR logo

Ruth Robertson, Jane Lewis, Katie Botten

Co Founders

www.wicrhub.com

Ruth@wicrhub.com

 

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